YouView

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             Today BBC News Technology, YouView has become enmeshed in a trademark argument with a Cheltenham-based tech firm. The reason why they made an argument was the TV platform’s name was “confusingly similar” to YouView. However, Total Ltd's managing director Stuart Balkie said that he was now taking into consideration to the best way to force his opponent’s hand then made up a statement and said that, YouView has no purpose to change its name. He also told to the BBC that they are currently looking to take further action to look for a ruling to be considered their options.
            Actually, YouView is a British hybrid digital TV service and it is a joint project involving with other channels such as; BBC, ITV, BT, Channel 4, Channel 5, TalkTalk and media services firm and so forth. At first, the project had originally been set to launch in 2010; however it was delayed and it only formally launched on 4 July 2012 this year. It offers viewers access to 70 live Freeview channels and a seven-day catch-up service. It also provides access to the Freeview HD linear channels.
Reference
http://www.bbc.co.uk/news/technology-20329998